commerce
july 2020
The connection with the customer took place through a partner, the video agency Khokhlov Sabatovsky. The director and founder of the company had an idea to start production of youtube videos explaining the global idea and principle smart homes ordinary
viewers + this way you can promote
recognition of the company among ordinary people
A little later, the general appearance of the videos was determined - a talking head, inserts of footages under the text, a tube atmosphere, maximum life in the picture and a minimum of boring static
It was agreed that the customer himself would act as a screenwriter and write plots for the videos, but on our side, it remained to edit and adjust to the general style. Initially, 4 videos were identified, in which they told the basis of a smart home (acquaintance, history, lighting and climate)
A lot has been assigned to the post-production stage:
• sorting of material,
• voiceover recording
• creation of B-Roll plans (all sorts of footage with the history of the smart home and examples that complement the basic plans, on which the voiceover was superimposed),
• animation of light control in After Effects
Filming began after a month of full preparation from the technical and creative side (estimate, production schedule, speaker's text, director's script).
Since only one day was allocated for shooting, we needed to distribute all the scenes very competently so as not to run from location to location every time and not rearrange the light again. We shot all the scenes of all 4 videos at one location at once, switched to another and so on again. Do not forget to change only T-shirts
The production cycle took about 4 months and at the exit we had 4 rollers on hand
"16 hours of shooting, a lot of equipment and wild emotions at the end of work. A month for preparation, and a month and a half for post-production. 6 people in the production team. This is the largest project in my practice. More!"
"We could not show the lapel in the frame, so we took a boom, hid the loop in the speaker's pocket and combined the sound from the microphones already at the post"
"We didn't write the voiceover right on the set, we decided to finish writing it already in post-production, which was the biggest mistake."
"The most authentic cinematic approach"
MULTI-step deal
Customer site ibcsol.ru
